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Katia Triggiani

For organisations

Marketing & brand strategy consulting

Make your brand and culture speak the same language, inside and out.
Katia Triggiani during a session with a group

Momentum without misalignment

When growth outpaces communication

A strong brand and a capable team can still lose their rhythm when growth speeds up. Somewhere between the mission statement and the Monday meetings, the message starts to blur. Teams say one thing, marketing says another, and clients begin to fill in the gaps themselves.

As strategies evolve and new markets open, the story that once fit no longer reflects who the company has become. Communication struggles to keep pace, and clarity turns into noise.

As a marketing strategist and branding consultant with 25 years of international experience, I help organisations create one story that holds under change, one language that connects people across departments, and one message that feels as genuine inside the company as it does outside.

When your story keeps up with your growth, trust deepens, decisions get faster, and everyone moves in the same direction.

Fragmented messaging costs trust

It’s hard to lead if everyone’s telling a different story

  • Our strategy looks great on paper, but no one seems to tell the same story.
  • We’ve evolved as a business, but our messaging still sounds like five years ago.
  • Our internal comms and brand language don’t match, so the culture feels misaligned.
  • We’re growing fast, but communication hasn’t caught up with the pace.
  • We keep rewriting presentations instead of clarifying what we actually stand for.
  • Our people know the vision, but can’t explain it simply or consistently.
  • We need to bring our brand, culture, and leadership voice into one clear direction.

Strategy that speaks consistently

Building stories that match the scale of your ambition

Is your organisation growing, repositioning, or navigating change? Does your story still fit the direction you’re heading? We’ll define what your company stands for and communicate it clearly across markets, teams, and cultures.
  • Brand strategy & narrative alignment

    Align strategy, story, and communication across every channel.

    I work with leadership teams to articulate what the organisation stands for, why it matters, and how to express it clearly, so every message supports the same direction of travel.

  • Employer branding & internal communication

    Strengthen the link between culture and communication.

    Together we translate what you stand for into everyday communication, building trust, connection, and engagement across teams, departments, and regions.

  • Leadership communication advisory

    Equip your leaders to communicate with clarity and confidence.

    I support executive teams in shaping consistent, inclusive messages that strengthen credibility and unity, especially in times of change or growth.

  • Repositioning & transformation messaging

    Guide your organisation through narrative change.

    Whether facing a merger, restructure, or shift in strategy, we define a coherent story that reflects where you’re heading and keeps people aligned during uncertainty.

  • Brand positioning & go-to-market strategy

    Refine how your brand competes and connects.

    We sharpen your positioning, simplify your message, and create market strategies that drive recognition and relevance.

Alignment built to last

Partnerships designed around your organisation

Every organisation has its own rhythm, shaped by people, priorities, and pressure. My role is to bring structure to that rhythm without disrupting it. We work as partners to uncover where communication, culture, and strategy fall out of sync, and how to reconnect them in ways that last.
  1. Diagnostic conversations

    We begin by listening. Through stakeholder interviews and discovery sessions, we surface what’s working, what’s misaligned, and what story your organisation is really telling, intentionally or not.

  2. Co-creation and narrative design

    Once we understand the landscape, we work side by side to translate insights into action. This stage includes facilitated workshops, messaging frameworks, and strategy sessions designed to align leadership vision with the language your teams and audiences actually hear.

  3. Integration and practice

    The most powerful strategies are the ones people can live. Together we build habits, communication rhythms, and leadership practices that keep your narrative consistent as you grow. I often stay involved as a thinking partner, supporting implementation and ensuring alignment stays intact under real-world pressure.

  4. Sustained alignment

    Change doesn’t end when a plan is launched. We review progress, measure outcomes, and adapt to evolving priorities, ensuring your brand and communication continue to feel coherent, credible, and human at every stage of growth.

Drawing from my experience in consulting, coaching, and systems thinking, I help leaders and teams think together, make aligned decisions, and communicate with a shared sense of purpose.

Language as leverage

Outcomes that strengthen your strategy and your culture

When communication, leadership, and brand narrative align, the impact is visible in how people work, connect, and make decisions. Companies typically see:
  • Clarity that accelerates execution

    Unified messaging across leadership and teams ensures decisions move faster and with less friction.

  • A coherent brand story

    Purpose and positioning become clear and consistent, recognised by clients, partners, and employees alike.

  • Communication that builds culture

    Internal messaging reflects shared values, creating engagement that outlasts campaigns.

  • Leadership alignment under pressure

    Senior teams gain the tools to communicate through uncertainty and keep trust intact.

  • Credible external storytelling

    The organisation speaks with one voice — clear, consistent, and human — strengthening both reputation and loyalty.

By the numbers

  • 25+ years

    in international marketing and business development across Microsoft, Amazon, and T-Systems.

  • 6 senior professionals

    supported in building independent, sustainable businesses after corporate careers.

  • 1.500+ hours

    of executive and leadership coaching, integrating communication science with brand strategy.

  • Dual certification

    as an ICF PCC and EMCC Senior Practitioner, plus the EMCC Team Coaching Quality Award, ensuring structured, ethical, and evidence-based practice for both individuals and teams.

The book is out now

Marketing Yourself Forward

Marketing Yourself Forward, il libro di Katia Triggiani

After years in corporate, I reached a point where the metrics, meetings, and milestones no longer aligned with the meaning I was looking for. Marketing Yourself Forward was born from the moments I nearly walked away.

This book explores a different approach to career growth that brings together marketing insight, personal evolution, and the understanding that your story, values, and lived experience can become your strongest professional advantage.

The book is now available. You can download a free excerpt to get a feel for the ideas inside, or purchase your copy on Amazon.

Free excerpt

Buy on Amazon

In their words…

Reflections from clients I’ve coached and collaborated with

1 / 38

  • I believe that Katia is an extraordinary coach and mentor. Her remarkable experience in coaching and marketing strategies is enriched by her deep humanity and kindness, which permeate all her interactions. This makes her a unique and extremely effective professional. Working with her is stimulating, enjoyable, and definitely useful. Katia knows how to accompany clients in pursuit of their goals with great attention. Her ability to create empathetic relationships and put those who work with her at ease is impressive. Her approach allows for amazing achievements, all with a bright smile. Having the opportunity to work with her is a real fortune that I highly recommend to everyone.

    Gabriele Tozzi

    Chief Executive Officer

  • I have had the pleasure of knowing Katia Triggiani for the past decade, and our journey began with Professional Women’s Network (PWN) as volunteers and executive board members. Over the years, I've witnessed Katia's remarkable growth and dedication firsthand. She is not only a thoughtful and empathetic friend but also a person of unwavering integrity. Katia's coaching expertise is truly exceptional. As an ICF credentialed PCC coach, she brings a wealth of experience and insight to her practice. Katia excels in guiding individuals through challenges such as burnout, interpersonal conflict, and time management, empowering them to overcome obstacles and achieve their goals.

    Shabnoor Shah

    Organisational Psychologist

  • My journey with Katia was an essential milestone for me. I met this coach during a period of great confusion and personal redefinition. Together with her, I fought my limiting beliefs and reached the centre of my potential. I gained inner confidence and balance, and also a lighter perspective on the events of my life. Through her empathetic and precise professionalism, I was able to face my fears and weaknesses. With her constant support, I was able to breathe new life into the abilities dormant within me! Katia accompanied me with kindness and determination towards my goal, lightening the weight of some critical moments and offering me the right tools at the right time. Her professionalism and flexibility allowed me to manage the sessions despite the hectic pace of my days. I recommend Katia's programs to colleagues, friends, and relatives because with her it is really possible.

    Valentina Flint

    Art Director

  • Working with Katia is an absolute bliss. She is a senior marketing expert with deep roots in putting the costumers or consumers first. From the first day on, working with Katia has been an inspiration. Her ideas are well thought through and go beyond the "normal" marketing playbooks which I really love. She questions the staus quo, is super resilient and a true power house. On top of her professional expertise, Katia is a strong advocate for diversity and social equity which is what the world needs now more than ever. Any organisation would be happy to have her!

    Anja Fordon

    Brand Author

  • Dear Katia, working closely with you over the last couple of months is a real pleasure. Your passion for female leadership, thinking beyond the usual paths e.g. on which platforms to be present and how a good (re)presentation could look like is really admiring! Looking forward to many more joint projects especially in the area of diversity and inclusion.

    Alexandra Hartung

    Head of Medium Enterprise

  • Katia helps me a lot to find more clarity, direction and purpose for my life and work. In our sessions, she shares significant observations about the impact of her questions and my thought process on the topics. Through these and challenging questions, I'm able to come up with my solutions and steps to progress on my tasks. I'm more productive at work by knowing my motivators and drivers from the coaching sessions with Katia. She is great at facilitating those insights into actionable steps and ways to keep myself accountable to reach it. Thanks Katia for coaching me to get more clarity, motivation and realistic actions to be more productive, relaxed and satisfied.

    Sebastian Stahn

    Lead Application Engineer

  • I highly recommend Katia as a coach of outstanding quality and integrity. She is deeply responsible, demonstrates a strong work ethic, and approaches her practice with great professionalism and care. One of her key strengths is her openness to feedback: she actively seeks it, reflects on it thoughtfully, and applies it consistently to improve her work. Katia combines reliability, ethical awareness, and a genuine commitment to continuous learning, making her a trusted and effective coach.

    Carlo Perfetto

    Lead Project Engineer

  • My name is Dana C, I am a coach with a private practice from Cluj-Napoca, Romania and I have worked with Katia as peer coaches for a long period of time, starting last year, and this is one of my ongoing professional collaborations that I very much appreciate.

    Dana Cionca ACC

    Executive Coach I Transition and Career Coach I Trusted Partner for Leaders Navigating Change

  • At Microsoft, I had the opportunity to work together with Katia. Katia is an absolute team player and power woman: reliable, integer, honest, inspirational, professional, a sales- and project management expert and on top very much fun to work with. Katia, I hope we get the chance to work together again and wish you all the best for your future!

    Fuat Kirikci

    Put AI to work for people

  • I had the pleasure of working with Katia over 10 coaching sessions, which proved to be a truly transformative experience. Katia helped me define a clear career direction and provided strong support throughout the process, consistently challenging my thinking in a constructive and insightful way. Within six months, I successfully transitioned into a new field aligned with my long-term goals. I would highly recommend Katia to anyone seeking structured and thoughtful career coaching.

    Boglárka Kelemen

    FP&A Lead Analyst at Diageo

  • Avevo delle sfide personali che volevo superare attraverso il coaching e Katia ha saputo guidarmi ad elevare i miei standard! E' incredibile quanta consapevolezza è riuscita a generare in me durante il percorso. Katia hai una grande capacità di ascolto che mi ha allenato alla riflessione quella vera che produce risultato! Grazie di cuore. Mary

    Maria Elisa Fontanelli

    ICF ACC Coach | Giovani & aziende | Crescita personale & professionale | Formazione per team efficaci

  • Dear Katia, thanks so much for the great collaboration with TA for the herCAREER event and also in the Women@Workday DACH team. It is such a pleasure working with you with your drive, guidance and extremely positive can do attitude. Your passion for female leadership and creating an inclusive environment is contagious and radiates on the people around you. Thanks, Stefan

    Stefan Moll

    Principal Talent Acquisition Partner EMEA - finding the best sales talents #wdaylife

  • Katia is passionate about marketing and a great team player! She is always looking for new creative ideas to drive amazing customer experiences and make them happen. It was a pleasure to work in the same team at Amazon Alexa!

    Mayte G.

    Senior Brand Manager | Prime Video | Amazon

  • If you have a critical product launch to see the light, Katia is the person to entrust. She is hard-working and results-driven marketing professional. She is resourceful and dynamic and has particular ability to deliver innovative way of collaborate with other business units as for example Alexa Hub. She is highly respected, both as a personally and professionally. She is one of the most dedicated professionals I’ve worked with and is willing to put that extra help whenever you need it. Her expertise as a marketing manager is considerable, and it helped our team come up with more innovative solutions on different projects. Any organization would be lucky to have Katia as their marketing manager.

    Beatrice Tedone

    EMEA Strategic Partnerships & Business Development @ Amazon | Strategic Partnerships, Enterprise Technology Sales

  • I believe Katia`s superpowers are (1) ownership as she is really focusing on her partners needs, always trying to find a path to green, (2) delivering results through quick wins but also long-term results within defined marketing campaigns with Tier 1 partners in EU, and (3) earn trust, being transparent in her positive communication and setting the appropriated expectations to partners/customers.

    Michael von Hamm

    Manager Business Development , B2B

  • Katia‘s ability to lead any team is an understatement. Her professional attitude, her ability to comprehend each member of her team and client, is a gift! Katia leads with a quiet strength combined with compassion! Her knowledge with years of experience of today’s IT market is more than excellent, Katia is the Go-To Expert!

    Liz 🎙 Howard

    TEDx Speaker | Spiritual Voice Expert & Healer | Author | Founder of Soulfood Voice Retreats, Seminars & Veterans Initiative

  • Katia and I have worked together at Microsoft. She is a very dedicated and passionate professional. She always in every situation strives for doing the right thing for our company while giving customers excellent service. She is a learner, loves to develop herself and on top of all that she is a nice person to work with, a team player and someone who is always ready to roll up their sleeves!

    Anna Kopp

    Director Microsoft Digital Germany (CIO/CDO) and Regional Office Lead Munich HQ, TEDx Talker and Keynote Speaker, Global Executive Co-Chair Women@Microsoft

  • Katia is a brilliant and active colleague. Skilled in managing programs, I trust her!

    Emanuele Bobbi

    Wholesale Channel Manager at Franke Home Solutions

  • Katia is very proactive and curious: she is always ready to learn and to accept new challenges. Her passion for people and her work has helped her successfully cover different roles during her carreer with increasing responsibility and proficiency. A pleasant and warm person.

    Marco Maffè

    CPO | EMBA

  • Katia is a key contributor as she brings new ideas and translate them in programs and business opportunities. She takes appropriate risks and keep a strong result orientation

    Mario Guarnone

    Retired Marketing Professional - Marketing Operations lead - Marketing Programs lead

  • I worked very succesfully with Katia and I'm still very satified by her efficiency, proactivity and time to action. She is very business oriented, good in team working and full of interesting and concrete ideas. She is quick but precise and it is always nice to work with her.

    Francesca Pilone

    Marketing Leader & Coach ICF ACC | B2B Tech | Empowering people, driving impact

  • Working together with Katia I’ve really appreciated her own capability in team working and her business sensitivity in trying to achieve the best possible results. Mainly I like her proactive actions and attention in details in complex environment and ability to find original approaches and solutions. Mainly I like her proactive actions and attention in details in complex environment and ability to find original approaches and solutions.

    Alberto Bardelli

    Managed Services Presales Team Manager

  • Katia and I have worked together on the Corporate Blog for Fujitsu Siemens Computers (www.ddc-conversations.it) . She has been key in developing the online promotional strategy and developing concepts to fuel collaboration and participation between employees, partners, and customers. Katia has been fundamental in the success of the blog using her organizational experience to launch the blog, using correct web writing techniques, applying effective SEO and SEM strategies, organizing original events such as webcasts and applying her excellent personal relationship skills. It is a pleasure to work with her.

    Liz Whippo

    Account & Client Relations Leader | Global Brands in Luxury, Design & Sports| Olympic Fan Village Manager | EU & US Work Authorization

  • I had the pleasure to work with Katia and to appreciate her proactiveness and business acumen. In addition to that, what makes Katia stand out is the passion for work and the desire to contribute in building a stronger team. I share this value with Katia and I wish we will be working together in the future.

    Luca Venturelli

    Founder and Executive Data Center Advisor @ Grezya | Executive MBA

  • Katia is a very brilliant manager with strong competencies on marketing and business development. Her networking and team working skills make her the best partner/colleague you would work with to get outstanding results.

    Angelica Coviello

    Senior Marketing Manager | B2B Software | Strategic Marketing | Digital Transformation | Lead Generation | Brand Growth | HCM & CPM Expert

  • Katia is an enthusiastic person. She loves her job and she has always a lot of ideas for new projects.

    Angelica Coviello

    Inside Sales presso Upgrade Srl

  • During the past year, I have had the pleasure of working with Katia as fellow Board Members for the Munich Chapter of the American German Business Club. By providing new marketing communication approaches, she has recrafted our monthly newsletter, elevating its impact. Additionally Katia has been highly insightful on numerous Board issues, greatly assisting us in boosting the club's impact in the Munich Area international business community. She has a keen business mind and is able to efficiently optimize results.

    Larry Schulz

    Financial Management Consultant, Gates and Company, American-German Business Club Munich - VP-Community Outreach, President Emeritus (2012-2019)

  • It has been a pleasure serving on the PWN Munich Board together with Katia. We met during the founding of the PWN Munich Chapter in Autumn of 2012. Since then, I have had the great pleasure to work together with her, building up the local network. Establishing a professional networking club takes a great amount of effort and it is a real challenge to engage volunteers to give their time and set things up. It was Katia's vision and drive which started the local entity, and her perseverance and way with people which has kept it growing. Katia's communication and leadership skills have been essential to forming and sustaining the local network. She is excellent in exciting others to contribute to the network's goals. Her pragmatic, direct and at the same time diplomatic way of dealing with challenges ensures that problems are solved in a sustainable way.

    Christy Sando

    Senior Transformation Leader | People-Centered Change | Author, Changing Work

  • Before starting the usual recommendation I’d like to focus on the elements of real distinction in the merits and skills. I believe that the professional path Katia is going through demonstrates the lucid interpretation of the market environment and phenomenon and the propensity to conjugate real innovation with operations, a clear vision of the future with a pragmatic approach to present, a different mindset to improve everyday life. I have had the chance to work with Katia for many years and I can say that I hardly ever met a person with such enthusiasm and creativity when facing new challenges. Katia has a consultant approach that, together with her strong experience in marketing, make her an excellent problem solver, always capable of finding the best solution for customers and partners. She is a capable professional and a pleasant person to deal with. Her fieldwork makes her a proficient salesman too. Her deep understanding of company processes makes her an excellent manager and team leader, definitely an asset to have on board. She also has a wide variety of spare-time interests.

    Paola Simona Pavero

    Senior Marketing Manager | B2B Software | Strategic Marketing | Digital Transformation | Lead Generation | Brand Growth | HCM & CPM Expert

  • In the Professional Women Network in Munich I´ve been working with Katia from its foundation and I was her colleague in Fujitsu. I can warmly recommend her for her leadership skills, her ´make-things-happen´ and ´can-do´ attitude. As president of PWN Munich and mentor she has always been highly committed, focused and extremely reliable. Katia’s great strategic way of thinking and her ability to deal with people in a very empathic style have been the key factors for the rapid growth and success of our club, the PWN Munich e.V. She is an excellent team player, loves involving people and is always open to new ideas. Her passion for diversity and inclusion´s topic have made our club being unique and attract people from every part of the world and with any kind of professional background. Katia has also excellent networking & communication skills, is extremely goal oriented and always prone to learn.

    Felicitas Birkner

    Senior Marketing Manager | B2B Software | Strategic Marketing | Digital Transformation | Lead Generation | Brand Growth | HCM & CPM Expert

  • I met Katia late 2012 when she started the initiative for a Munich chapter of the Professional Women´s Network. Like so many others I was inspired by her passionate yet well organized way of setting up a volunteer organization in a foreign country, with people of all different backgrounds and motives and look, what she has made out if it!

    Simone Dappert

    Recruiting, Assessment, Training, Coaching

  • I had the pleasure of working under Katia Triggiani’s leadership while she was the President of PWN Chapter Munich —a global for a non-profit organization. She’s not only a result driven and loyal perfectionist, but also an inspiring and very reliable professional. Goal oriented, methodical, and with a strategic mindset, as a leader, she invests time and energy in building a strong team synergy, taking care of its members and its results. No matter how difficult and intense things may look, she always remains calm and focused. This rare mix of drive, productivity and ambition always set a great example for the rest of the members of the board.

    Betina Mazzarino - Limbica

    Limbica | Structural Analysis | Breaking Execution Deadlocks

  • I have the pleasure to work together with Katia since more than one year now. Since day one I highly appreciate her open mind, networking competencies and her motivation to always drive business. Especially her proactivity, creativity and out-of-the box thinking are an inspiration to me. I would always gladly work with Katia or recommend her without hesitation.

    Paula Seipel

    Instructional Designer & Trainer with a passion for AI @ E.ON Digital Technology 🤖

  • It’s always a pleasure working with Katia, who is well organized, reliable, laid back, diligent and goal oriented. By walking into the room she drives an effective collaboration, trust environment that everyone is open to brainstorm and contribute. Katia is emphatic, provides strong evidence of business ownership and excels at marketing and sales programs management, people motivation and cross group partnership. She has great ideas, knows how to make alignments and stays on top of every process stage to ensure expected is achieved.

    Jana Pastore

    Sr. Business Analyst Renal Care DACH at Baxter International Inc.

  • Katia is very smart, skilled and reliable. She is well-prepared about what a company must do in order to be perceived in the best possible way from the market. The first words that come to my mind when thinking of Katia are trust, brilliance, willingness and courage.

    Michela Serramoglia

    Leadership & Self-Mastery Expert | J2P Founder -Journey To Power | Transformational Mentor for Patients, Healthcare Teams & Leaders

  • Katia is really a great pleasure to work with. With empathy and focus she managed the coaching process. Her ability to ask the right questions at the right time is magic- it made me re-thinking situations and I was able to overcome challenges with Katias help. Thank you, Katia. experience in the corporate world makes her the ideal coach for those facing high-level professional challenges.

    Christina Haeussler (Häußler)

    Senior Project Manager bei SThree

  • Katia is very kind, she listens carefully and asks the perfect questions. She makes you think about life, your priorities, and question your beliefs. I recommend Katia, if you want to look deep inside you.

    Catarina Almeida

    Investment Analyst @ AM Investment Management | Teaching Personal Finance @ Financas Para Todos

  • I had the pleasure of working with Katia as a coach during a phase of reflection and growth, both professionally and personally. Our work together helped me gain clarity, refocus my priorities and, most importantly, translate this increased awareness into concrete and sustainable actions over time. Katia combines a deep ability to listen with a structured and pragmatic approach. She doesn’t simply encourage reflection; she methodically supports the transformation of insights into decisions and action. As a manager, I particularly appreciated her ability to create a space for authentic and constructive dialogue—challenging yet deeply respectful—which leads to tangible results. A coaching journey with Katia is not just an exercise in introspection, but a true investment in one’s effectiveness, leadership, and alignment between who you are and what you do. I would highly recommend Katia to anyone who, just like me, feels the need to pause, recalibrate, and move forward with greater clarity and intention.

    Costanza Cecconi

    Global Medical Partnership Lead | Global Medical Affairs | Scientific Partnerships & Evidence-Based Healthcare | Viatris

  • I believe that Katia is an extraordinary coach and mentor. Her remarkable experience in coaching and marketing strategies is enriched by her deep humanity and kindness, which permeate all her interactions. This makes her a unique and extremely effective professional. Working with her is stimulating, enjoyable, and definitely useful. Katia knows how to accompany clients in pursuit of their goals with great attention. Her ability to create empathetic relationships and put those who work with her at ease is impressive. Her approach allows for amazing achievements, all with a bright smile. Having the opportunity to work with her is a real fortune that I highly recommend to everyone.

    Gabriele Tozzi

    Chief Executive Officer

  • My journey with Katia was an essential milestone for me. I met this coach during a period of great confusion and personal redefinition. Together with her, I fought my limiting beliefs and reached the centre of my potential. I gained inner confidence and balance, and also a lighter perspective on the events of my life. Through her empathetic and precise professionalism, I was able to face my fears and weaknesses. With her constant support, I was able to breathe new life into the abilities dormant within me! Katia accompanied me with kindness and determination towards my goal, lightening the weight of some critical moments and offering me the right tools at the right time. Her professionalism and flexibility allowed me to manage the sessions despite the hectic pace of my days. I recommend Katia's programs to colleagues, friends, and relatives because with her it is really possible.

    Valentina Flint

    Art Director

  • Dear Katia, working closely with you over the last couple of months is a real pleasure. Your passion for female leadership, thinking beyond the usual paths e.g. on which platforms to be present and how a good (re)presentation could look like is really admiring! Looking forward to many more joint projects especially in the area of diversity and inclusion.

    Alexandra Hartung

    Head of Medium Enterprise

  • I highly recommend Katia as a coach of outstanding quality and integrity. She is deeply responsible, demonstrates a strong work ethic, and approaches her practice with great professionalism and care. One of her key strengths is her openness to feedback: she actively seeks it, reflects on it thoughtfully, and applies it consistently to improve her work. Katia combines reliability, ethical awareness, and a genuine commitment to continuous learning, making her a trusted and effective coach.

    Carlo Perfetto

    Lead Project Engineer

  • At Microsoft, I had the opportunity to work together with Katia. Katia is an absolute team player and power woman: reliable, integer, honest, inspirational, professional, a sales- and project management expert and on top very much fun to work with. Katia, I hope we get the chance to work together again and wish you all the best for your future!

    Fuat Kirikci

    Put AI to work for people

  • Avevo delle sfide personali che volevo superare attraverso il coaching e Katia ha saputo guidarmi ad elevare i miei standard! E' incredibile quanta consapevolezza è riuscita a generare in me durante il percorso. Katia hai una grande capacità di ascolto che mi ha allenato alla riflessione quella vera che produce risultato! Grazie di cuore. Mary

    Maria Elisa Fontanelli

    ICF ACC Coach | Giovani & aziende | Crescita personale & professionale | Formazione per team efficaci

  • Katia is passionate about marketing and a great team player! She is always looking for new creative ideas to drive amazing customer experiences and make them happen. It was a pleasure to work in the same team at Amazon Alexa!

    Mayte G.

    Senior Brand Manager | Prime Video | Amazon

  • I believe Katia`s superpowers are (1) ownership as she is really focusing on her partners needs, always trying to find a path to green, (2) delivering results through quick wins but also long-term results within defined marketing campaigns with Tier 1 partners in EU, and (3) earn trust, being transparent in her positive communication and setting the appropriated expectations to partners/customers.

    Michael von Hamm

    Manager Business Development , B2B

  • Katia and I have worked together at Microsoft. She is a very dedicated and passionate professional. She always in every situation strives for doing the right thing for our company while giving customers excellent service. She is a learner, loves to develop herself and on top of all that she is a nice person to work with, a team player and someone who is always ready to roll up their sleeves!

    Anna Kopp

    Director Microsoft Digital Germany (CIO/CDO) and Regional Office Lead Munich HQ, TEDx Talker and Keynote Speaker, Global Executive Co-Chair Women@Microsoft

  • Katia is very proactive and curious: she is always ready to learn and to accept new challenges. Her passion for people and her work has helped her successfully cover different roles during her carreer with increasing responsibility and proficiency. A pleasant and warm person.

    Marco Maffè

    CPO | EMBA

  • I worked very succesfully with Katia and I'm still very satified by her efficiency, proactivity and time to action. She is very business oriented, good in team working and full of interesting and concrete ideas. She is quick but precise and it is always nice to work with her.

    Francesca Pilone

    Marketing Leader & Coach ICF ACC | B2B Tech | Empowering people, driving impact

  • Katia and I have worked together on the Corporate Blog for Fujitsu Siemens Computers (www.ddc-conversations.it) . She has been key in developing the online promotional strategy and developing concepts to fuel collaboration and participation between employees, partners, and customers. Katia has been fundamental in the success of the blog using her organizational experience to launch the blog, using correct web writing techniques, applying effective SEO and SEM strategies, organizing original events such as webcasts and applying her excellent personal relationship skills. It is a pleasure to work with her.

    Liz Whippo

    Account & Client Relations Leader | Global Brands in Luxury, Design & Sports| Olympic Fan Village Manager | EU & US Work Authorization

  • Katia is a very brilliant manager with strong competencies on marketing and business development. Her networking and team working skills make her the best partner/colleague you would work with to get outstanding results.

    Angelica Coviello

    Senior Marketing Manager | B2B Software | Strategic Marketing | Digital Transformation | Lead Generation | Brand Growth | HCM & CPM Expert

  • During the past year, I have had the pleasure of working with Katia as fellow Board Members for the Munich Chapter of the American German Business Club. By providing new marketing communication approaches, she has recrafted our monthly newsletter, elevating its impact. Additionally Katia has been highly insightful on numerous Board issues, greatly assisting us in boosting the club's impact in the Munich Area international business community. She has a keen business mind and is able to efficiently optimize results.

    Larry Schulz

    Financial Management Consultant, Gates and Company, American-German Business Club Munich - VP-Community Outreach, President Emeritus (2012-2019)

  • Before starting the usual recommendation I’d like to focus on the elements of real distinction in the merits and skills. I believe that the professional path Katia is going through demonstrates the lucid interpretation of the market environment and phenomenon and the propensity to conjugate real innovation with operations, a clear vision of the future with a pragmatic approach to present, a different mindset to improve everyday life. I have had the chance to work with Katia for many years and I can say that I hardly ever met a person with such enthusiasm and creativity when facing new challenges. Katia has a consultant approach that, together with her strong experience in marketing, make her an excellent problem solver, always capable of finding the best solution for customers and partners. She is a capable professional and a pleasant person to deal with. Her fieldwork makes her a proficient salesman too. Her deep understanding of company processes makes her an excellent manager and team leader, definitely an asset to have on board. She also has a wide variety of spare-time interests.

    Paola Simona Pavero

    Senior Marketing Manager | B2B Software | Strategic Marketing | Digital Transformation | Lead Generation | Brand Growth | HCM & CPM Expert

  • I met Katia late 2012 when she started the initiative for a Munich chapter of the Professional Women´s Network. Like so many others I was inspired by her passionate yet well organized way of setting up a volunteer organization in a foreign country, with people of all different backgrounds and motives and look, what she has made out if it!

    Simone Dappert

    Recruiting, Assessment, Training, Coaching

  • I have the pleasure to work together with Katia since more than one year now. Since day one I highly appreciate her open mind, networking competencies and her motivation to always drive business. Especially her proactivity, creativity and out-of-the box thinking are an inspiration to me. I would always gladly work with Katia or recommend her without hesitation.

    Paula Seipel

    Instructional Designer & Trainer with a passion for AI @ E.ON Digital Technology 🤖

  • Katia is very smart, skilled and reliable. She is well-prepared about what a company must do in order to be perceived in the best possible way from the market. The first words that come to my mind when thinking of Katia are trust, brilliance, willingness and courage.

    Michela Serramoglia

    Leadership & Self-Mastery Expert | J2P Founder -Journey To Power | Transformational Mentor for Patients, Healthcare Teams & Leaders

  • Katia is very kind, she listens carefully and asks the perfect questions. She makes you think about life, your priorities, and question your beliefs. I recommend Katia, if you want to look deep inside you.

    Catarina Almeida

    Investment Analyst @ AM Investment Management | Teaching Personal Finance @ Financas Para Todos

  • I have had the pleasure of knowing Katia Triggiani for the past decade, and our journey began with Professional Women’s Network (PWN) as volunteers and executive board members. Over the years, I've witnessed Katia's remarkable growth and dedication firsthand. She is not only a thoughtful and empathetic friend but also a person of unwavering integrity. Katia's coaching expertise is truly exceptional. As an ICF credentialed PCC coach, she brings a wealth of experience and insight to her practice. Katia excels in guiding individuals through challenges such as burnout, interpersonal conflict, and time management, empowering them to overcome obstacles and achieve their goals.

    Shabnoor Shah

    Organisational Psychologist

  • Working with Katia is an absolute bliss. She is a senior marketing expert with deep roots in putting the costumers or consumers first. From the first day on, working with Katia has been an inspiration. Her ideas are well thought through and go beyond the "normal" marketing playbooks which I really love. She questions the staus quo, is super resilient and a true power house. On top of her professional expertise, Katia is a strong advocate for diversity and social equity which is what the world needs now more than ever. Any organisation would be happy to have her!

    Anja Fordon

    Brand Author

  • Katia helps me a lot to find more clarity, direction and purpose for my life and work. In our sessions, she shares significant observations about the impact of her questions and my thought process on the topics. Through these and challenging questions, I'm able to come up with my solutions and steps to progress on my tasks. I'm more productive at work by knowing my motivators and drivers from the coaching sessions with Katia. She is great at facilitating those insights into actionable steps and ways to keep myself accountable to reach it. Thanks Katia for coaching me to get more clarity, motivation and realistic actions to be more productive, relaxed and satisfied.

    Sebastian Stahn

    Lead Application Engineer

  • My name is Dana C, I am a coach with a private practice from Cluj-Napoca, Romania and I have worked with Katia as peer coaches for a long period of time, starting last year, and this is one of my ongoing professional collaborations that I very much appreciate.

    Dana Cionca ACC

    Executive Coach I Transition and Career Coach I Trusted Partner for Leaders Navigating Change

  • I had the pleasure of working with Katia over 10 coaching sessions, which proved to be a truly transformative experience. Katia helped me define a clear career direction and provided strong support throughout the process, consistently challenging my thinking in a constructive and insightful way. Within six months, I successfully transitioned into a new field aligned with my long-term goals. I would highly recommend Katia to anyone seeking structured and thoughtful career coaching.

    Boglárka Kelemen

    FP&A Lead Analyst at Diageo

  • Dear Katia, thanks so much for the great collaboration with TA for the herCAREER event and also in the Women@Workday DACH team. It is such a pleasure working with you with your drive, guidance and extremely positive can do attitude. Your passion for female leadership and creating an inclusive environment is contagious and radiates on the people around you. Thanks, Stefan

    Stefan Moll

    Principal Talent Acquisition Partner EMEA - finding the best sales talents #wdaylife

  • If you have a critical product launch to see the light, Katia is the person to entrust. She is hard-working and results-driven marketing professional. She is resourceful and dynamic and has particular ability to deliver innovative way of collaborate with other business units as for example Alexa Hub. She is highly respected, both as a personally and professionally. She is one of the most dedicated professionals I’ve worked with and is willing to put that extra help whenever you need it. Her expertise as a marketing manager is considerable, and it helped our team come up with more innovative solutions on different projects. Any organization would be lucky to have Katia as their marketing manager.

    Beatrice Tedone

    EMEA Strategic Partnerships & Business Development @ Amazon | Strategic Partnerships, Enterprise Technology Sales

  • Katia‘s ability to lead any team is an understatement. Her professional attitude, her ability to comprehend each member of her team and client, is a gift! Katia leads with a quiet strength combined with compassion! Her knowledge with years of experience of today’s IT market is more than excellent, Katia is the Go-To Expert!

    Liz 🎙 Howard

    TEDx Speaker | Spiritual Voice Expert & Healer | Author | Founder of Soulfood Voice Retreats, Seminars & Veterans Initiative

  • Katia is a brilliant and active colleague. Skilled in managing programs, I trust her!

    Emanuele Bobbi

    Wholesale Channel Manager at Franke Home Solutions

  • Katia is a key contributor as she brings new ideas and translate them in programs and business opportunities. She takes appropriate risks and keep a strong result orientation

    Mario Guarnone

    Retired Marketing Professional - Marketing Operations lead - Marketing Programs lead

  • Working together with Katia I’ve really appreciated her own capability in team working and her business sensitivity in trying to achieve the best possible results. Mainly I like her proactive actions and attention in details in complex environment and ability to find original approaches and solutions. Mainly I like her proactive actions and attention in details in complex environment and ability to find original approaches and solutions.

    Alberto Bardelli

    Managed Services Presales Team Manager

  • I had the pleasure to work with Katia and to appreciate her proactiveness and business acumen. In addition to that, what makes Katia stand out is the passion for work and the desire to contribute in building a stronger team. I share this value with Katia and I wish we will be working together in the future.

    Luca Venturelli

    Founder and Executive Data Center Advisor @ Grezya | Executive MBA

  • Katia is an enthusiastic person. She loves her job and she has always a lot of ideas for new projects.

    Angelica Coviello

    Inside Sales presso Upgrade Srl

  • It has been a pleasure serving on the PWN Munich Board together with Katia. We met during the founding of the PWN Munich Chapter in Autumn of 2012. Since then, I have had the great pleasure to work together with her, building up the local network. Establishing a professional networking club takes a great amount of effort and it is a real challenge to engage volunteers to give their time and set things up. It was Katia's vision and drive which started the local entity, and her perseverance and way with people which has kept it growing. Katia's communication and leadership skills have been essential to forming and sustaining the local network. She is excellent in exciting others to contribute to the network's goals. Her pragmatic, direct and at the same time diplomatic way of dealing with challenges ensures that problems are solved in a sustainable way.

    Christy Sando

    Senior Transformation Leader | People-Centered Change | Author, Changing Work

  • In the Professional Women Network in Munich I´ve been working with Katia from its foundation and I was her colleague in Fujitsu. I can warmly recommend her for her leadership skills, her ´make-things-happen´ and ´can-do´ attitude. As president of PWN Munich and mentor she has always been highly committed, focused and extremely reliable. Katia’s great strategic way of thinking and her ability to deal with people in a very empathic style have been the key factors for the rapid growth and success of our club, the PWN Munich e.V. She is an excellent team player, loves involving people and is always open to new ideas. Her passion for diversity and inclusion´s topic have made our club being unique and attract people from every part of the world and with any kind of professional background. Katia has also excellent networking & communication skills, is extremely goal oriented and always prone to learn.

    Felicitas Birkner

    Senior Marketing Manager | B2B Software | Strategic Marketing | Digital Transformation | Lead Generation | Brand Growth | HCM & CPM Expert

  • I had the pleasure of working under Katia Triggiani’s leadership while she was the President of PWN Chapter Munich —a global for a non-profit organization. She’s not only a result driven and loyal perfectionist, but also an inspiring and very reliable professional. Goal oriented, methodical, and with a strategic mindset, as a leader, she invests time and energy in building a strong team synergy, taking care of its members and its results. No matter how difficult and intense things may look, she always remains calm and focused. This rare mix of drive, productivity and ambition always set a great example for the rest of the members of the board.

    Betina Mazzarino - Limbica

    Limbica | Structural Analysis | Breaking Execution Deadlocks

  • It’s always a pleasure working with Katia, who is well organized, reliable, laid back, diligent and goal oriented. By walking into the room she drives an effective collaboration, trust environment that everyone is open to brainstorm and contribute. Katia is emphatic, provides strong evidence of business ownership and excels at marketing and sales programs management, people motivation and cross group partnership. She has great ideas, knows how to make alignments and stays on top of every process stage to ensure expected is achieved.

    Jana Pastore

    Sr. Business Analyst Renal Care DACH at Baxter International Inc.

  • Katia is really a great pleasure to work with. With empathy and focus she managed the coaching process. Her ability to ask the right questions at the right time is magic- it made me re-thinking situations and I was able to overcome challenges with Katias help. Thank you, Katia. experience in the corporate world makes her the ideal coach for those facing high-level professional challenges.

    Christina Haeussler (Häußler)

    Senior Project Manager bei SThree

  • I had the pleasure of working with Katia as a coach during a phase of reflection and growth, both professionally and personally. Our work together helped me gain clarity, refocus my priorities and, most importantly, translate this increased awareness into concrete and sustainable actions over time. Katia combines a deep ability to listen with a structured and pragmatic approach. She doesn’t simply encourage reflection; she methodically supports the transformation of insights into decisions and action. As a manager, I particularly appreciated her ability to create a space for authentic and constructive dialogue—challenging yet deeply respectful—which leads to tangible results. A coaching journey with Katia is not just an exercise in introspection, but a true investment in one’s effectiveness, leadership, and alignment between who you are and what you do. I would highly recommend Katia to anyone who, just like me, feels the need to pause, recalibrate, and move forward with greater clarity and intention.

    Costanza Cecconi

    Global Medical Partnership Lead | Global Medical Affairs | Scientific Partnerships & Evidence-Based Healthcare | Viatris

Collaboration that embeds clarity

The difference is in how we work together

Over the years, I’ve learned that real progress happens when people see the same direction and speak the same language. With over two decades in international marketing and business development, I understand how strategy takes shape inside complex organisations, and how easily it fragments when communication slips.

My role is to bring those pieces back together: helping leadership teams clarify what they stand for, translate it into messages people can act on, and build trust between the brand story and the lived experience of those behind it.

This work is not templated or transactional. It’s collaborative, reflective, and practical, designed to leave your organisation with clarity you can measure and language you can sustain.